Sofía Jubany

I'm a graphic designer and communications strategist turned patient advocate, based in Argentina and working across Latin America. I co-founded and lead pulmon.ar, a community for people living with lung cancer and their families in Argentina. I use my background in visual design to take complex medical science and turn it into information patients can actually understand and use.

My path into patient advocacy started with caregiving, and later became my professional focus through founding pulmon.ar. I've seen firsthand what late diagnosis, fragmented information, and systemic gaps do to patients and families, first in Argentina and later across Latin America. I've also seen what happens when patients get clear, honest information and a community that understands them. My goal is closing that gap: taking what's complex and inaccessible and making it usable, so patients can make informed decisions and demand better care.

My specialties are visual communication, oncology patient advocacy, and community-building for people affected by cancer. I turn medical research, clinical data, and scientific content into visual, plain-language resources for patients, families, and international audiences alike. I'm also active in international oncology networks working to bring Latin American perspectives into the global conversation.