Bert Kersten

My name is Bert Kersten and I'm part of the Supervisory Board of Inspire2Live.

My passion is to help organisations and people to advance. In this quest, I consider that gaining knowledge and sharing as the key for sustainable growth, both in economic terms as well as in community building. Change and changing are part of life, for our individual lives and bodies and also for companies and society as a whole. The issue is: how can we be successful and survive in an ever changing environment? Business processes run nowadays in very much the same way as when they were introduced. Therefore, we can now do much better! Customer’s wishes and demands have changed, management has changed, stakeholders and regulators have changed and so has competition ….. So how do we adapt? How do we market outstanding products and services in a very short time? Technology is one of the thrilling powers in human activities. It changes our way of working, our way of interacting, our way of production, our perspective of life. The impact of technology can hardly be overestimated, especially when taking into account the speed in which it advances. Of course, it also confronts us with doubts regarding “old” theory, for example quantum computing, but behind every horizon new worlds are discovered.

My domain is how companies can be successful (survive) in this vortex of change and instability. And also how they can be transparent towards their stakeholders and …… how to do better!